Our Team

Charli Hoialmen

Diversified Management Systems, Inc.

Ms. Charli Hoialmen has a career background in business management, sales and marketing. She is recognized for her ability to increase sales and profitability, improve productivity and promote an atmosphere of teamwork and professional growth in various industries, including service industries, business management, professional services, process and manufacturing industries, computer software/hardware, and distribution.

Charli Hoialmen has used that experience to promote organizational success in the businesses she has assisted in achieving certification to many standards, including ISO 9001Quality Management Standards, ISO 14001 Environmental Management Standard, AS9100 Aerospace, ISO 27001 Information Security, FAA requirements and Healthcare Accreditation and others, utilizing the standards to create a platform for improving business profitability for several organizations in service, healthcare and manufacturing.

She participated in the first International Standards Workshop for the purpose of developing ISO 9000 guidelines for healthcare and has also assisted in the development of the first hybrid standard (ISO 9001and Healthcare Standards).

Ms. Hoialmen was the consultant responsible for assisting the first healthcare accrediting body(ACHC) to achieve certification to the ISO 9001 Standard. She served on the Board of Directors and Executive Committee of ACHC. She was the consultant on the first healthcare hybrid system to undergo a “dual” audit/survey process. She was also the consultant for the first national medical device company to combine ACHC accreditation standards with quality and business management standards including ISO 13485, the Baldridge National Quality Program and others to attain optimal operations.

Ms. Hoialmen is currently a member of the US TAG (Technical Advisory Group), involved in the revisions to the ISO 9001 Standard and ISO 10014 –Guidelines for achieving financial and economic benefits utilizing ISO 9001:2015 and ISO 10008 Guidelines for B2C electronic commerce transactions. She also is a certified auditor trainer for ISO 9001 and ISO 14001.

Ms. Hoialmen was the consultant to some of the first organizations to successfully achieve certification to the ISO 9001:2015 Standard.


ASQ Healthcare Division 1999-2014
Past Membership Chair/Newsletter Editor

ASQ Automotive Division 2001-2014

American Society for Quality 1997-2014

Industrial Technical Agreement Workshop 2000
Participant in workshop to develop ISO 9004 Guidelines for Healthcare

International ISO Conference Technical Committee 2013-Present

Member of the U.S. TAG 176 and Z1-Q Standards Committees


R. Dan Reid

Mr. Reid is an award-winning author, consultant and executive with a history of outstanding performance in global (35 countries) procurement and quality management. He has a verifiable reputation as an international expert in Quality Management Systems. He has excellent negotiation, problem-solving, oral and written communication skills. He is noted as an innovative results-oriented leader recognized for integrity and the ability to recruit and develop quality professionals. Mr. Reid holds a BA in Mass Communications from Western Kentucky University and a MA in Business Management from Central Michigan University.


  • Quality Management & Improvement
  • Supplier Assessment, Development & Certification
  • Lean Implementation for Manufacturing and Offices
  • Consulting and Training Design and Delivery
  • Global Strategic Planning
  • Problem Solving and Innovation
  • Project Management
  • Process Design and Reengineering


  • Directly responsible for activities that saved over $6M due to supplier quality improvement in 2010
  • Led teams that identified new emerging market suppliers that won $100M in new awards with 7% average savings
  • Led or supervised over 40 Lean Implementation supplier workshops that averaged over 40% improvement in productivity, lead time, inventory, and use of floor space
  • Established Supplier Quality groups at Baxter BioScience Los Angeles plant and GM Service Parts Operations
  • General Motors Cost of Quality and GM-UAW ISO 9000 Implementation Support Teams
  • Co-authored and implemented standards including ISO/TS 16949, ISO 9001:2000, Quality System Requirements (QS-9000), Advanced Product Quality Planning (APQP), Production Part Approval (PPAP), and Potential Failure Mode & Effects Analysis (FMEA). QS-9000 survey: ~50% quality improvement in ~50% of suppliers in 1st 5 years.
  • Co-authored the Automotive Industry Action Group (AIAG) Business Operating Systems (BOS) for Health Care Organizations (HF-2), based on Malcolm Baldrige Health Care Criteria and ISO 9001
  • Negotiated key Memorandum of Understanding for use of shared tooling, change management and common suppliers for the sale of GM’s Allison Transmission Division for US $5.6 Billion
  • Published author and/or reviewer for the American Society for Quality (ASQ), AIAG, McGraw Hill and others


Craig A. Meyer

Mr. Meyer is a certified quality professional and registered quality auditor with over twenty years experience including team development and leadership training, organization development, total quality management, ISO 9001 and 14001, Malcolm Baldrige criteria, and hi-performing organizational culture. He has expertise in change management techniques, process improvement, and design and delivery of technical and non-technical training programs. He has a vast understanding of critical metrics for process re-engineering, and well versed in ISO 9001, AS9100, TL 9000, ISO/TS 16949 quality management standards, and ISO 14001 environmental management standard. Mr. Meyer was involved in implementing 100+ management improvement projects in both union and non union environments.


  • Reduced average 18 month ISO implementation time to 6 months (or less)
  • Reduced implementation cost break-even point to < 12 months
  • Lowered surveillance audit findings by 30%
  • Designed eTool to facilitate project implementations

Mr. Meyer is an industry expert who is able to employ cutting edge consulting processes and philosophies for dramatic organization change in a variety of industries including manufacturing, healthcare, government, petro-chemical, automotive, and electronics.



Diversified Management Systems’ ISO certification consultants provide our clients with the “Winning Hand” strategy they need to achieve improved profitability and financial growth. Please contact us today to discuss how our experts can create a customized “Winning Hand” for your organization.